Ep. 282: The Art of the Modern Campaign with James Booth

With the relative decline of mainstream media and the rise of podcasts, influencers, and infinite scrolling, how is the Australian Labor party faring in the race to modernise their political campaigns?

And how can social democratic parties around the world continue to compete and adapt to the ever-changing new media landscape? What role does data analytics play in shaping effective messaging, and driving innovative, efficient campaigns?

On this week’s episode of Socially Democratic, Stephen Donnelly sits down with James Booth, an Australian transplant to Washington D.C. and an expert on campaign data and messaging. They discuss, among other things, takeaways from the U.S. Presidential Election, the long road to changing public perception, and the surprising strength of analogue.

Enjoy!

CHAPTERS:

00:00 Introduction
2:23 Meet James Booth
19:34 Where Australian Campaigns Fit In
29:41 U.S. Election Hindsight
54:08 Winning the “Battle of the Thumbs”

The presenting sponsor of the Socially Democratic podcast is Dunn Street. For more information on how Dunn Street can help you organise to build winning campaigns in your community, business or organisation, and make the world a better place, look us up at: dunnstreet.com.au